Did you know that 35% of startups that raise Series A don’t make it to Series B?
However, if you make it through to Series B, the failure rate drops to a mere 1%. This means that Series A is one of the riskiest stages of a startup—you have more money than you’ve ever had before, and still a relatively high rate of potential failure.
As a serial early-stage startup employee and advisor – someone who’s seen this stage (and is crazy enough to keep coming back) I’m writing this blog to capture some of my biggest learnings and observations for enterprise SaaS startups at Series A – across positioning, product, GTM & operations.
I’m doing this both for my own reflection (“when you know better, you do better”), as well as to help first-time founders and operators accelerate their learning curve and hopefully make new mistakes.
What’s different about your learnings?
There’s no shortage of advice out there from investors, advisors etc. But few people have truly been an operator inside a B2B startup in those early stages, and understand the tensions and the trade-offs.
Who are you?
A student of startups. I have 7 years of experience working in early-stage enterprise Saas companies from Seed - Series B. In this blog I combine my operator and advisor experience, as well as my countless hours of startup reading, to help illuminate mistakes and patterns.
No, I’m not a founder, but being an early-stage employee has given me a unique perspective – by being “in the room where it happens”, without the founder bias.
– Roslyn Coutinho
Thanks for reading and would love to hear what you think! Connect with me on LinkedIn.
